Target faces pressure from retail competitors

Since the beginning of 2025, Target's foot traffic has declined 11 straight weeks and its stock has fallen more than 30%. Experts say much of its decline is due to operational or strategic mishaps happening before the Trump administration imposing 145% tariffs on China, the retailers largest exporter. A 40-day boycott after the company pulled back on Diversity Equity and Inclusion initiatives and a higher dependence on non-discretionary spending are other issues the company is dealing with. Watch the video above to learn more. Chapters: 0:00 Introduction 1:35 Chapter 1. A volatile year 5:03 Chapter 2. Losing the “Tarjay” magic 9:11 Chapter 3. Course correcting Produced and shot by: Natalie Rice Edited by: Darren Geeter Animation by: Jason Reginato, Josh Kalven Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images, Target, AP Photo Additional Sources: PitchBook, TD Cowen » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Do you want a new career that’s higher-paying, more flexible or fulfilling? Take CNBC’s new online course - How to Change Careers and Be Happier at Work. Pre-register today and use coupon code EARLYBIRD for an introductory discount of 30% off $67 (+taxes and fees) through May 13, 2025: https://cnb.cx/4igNyqZ Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Target Is Losing Against Competitors Walmart And Costco